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At its publication, the internationally best-selling book by W. Chan Kim & Renée Mauborgne overturned centuries-held notions of what drives strategic success.
In celebration of its tenth anniversary and a decade of international acclaim, we've partnered with the authors to create new course on Blue Ocean Strategy, available now as part of your membership to Smartly.
Creating New Market Space
Blue Oceans vs Red Oceans
The Importance of the Strategic Move
The Strategy Canvas
The Four Actions Framework
The Eliminate-Reduce-Raise-Create Grid
Three Hallmarks of a Successful Strategy
The Strategic Sequence
The Buyer Experience Cycle
The Six Utility Levers
The Buyer Utility Map
Loving the Blue Ocean course...I’m hooked on your product. Absolutely love it.
I couldn't believe how much I learned on a short train ride.
After taking this course, my mind was racing with new ideas.
Smartly is an education platform that seeks to transform business education. Free from boring lecture videos, you learn by solving a sequence of practical problems. Developed in partnership with experts from leading business schools, Smartly offers a broad range of carefully crafted business courses, designed to make learning on-the-go easy, fun, and effective.
Blue Ocean Strategy is one of many courses available in Smartly to members.