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Learn Blue Ocean

Exclusively for Blue Ocean Entrepreneurship Competition students.


Online, interactive, and free for all teams

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Be Blue Ocean

At its publication, the internationally best-selling book by W. Chan Kim & Renée Mauborgne overturned centuries-held notions of what drives strategic success.

The Blue Ocean Entrepreneurship Competition is founded upon these ideas. Blue Ocean Strategy is about creating value for consumers and eliminating competition with innovative ideas and business models. We challenge our competitors to channel blue ocean strategy in their ideas and pitches.

blue ocean strategy book

What You'll Learn

  • Creating New Market Space

  • Blue Oceans vs Red Oceans

  • The Importance of the Strategic Move

  • Value Innovation

  • The Strategy Canvas

  • The Four Actions Framework

  • The Eliminate-Reduce-Raise-Create Grid

  • Three Hallmarks of a Successful Strategy

  • The Strategic Sequence

  • The Buyer Experience Cycle

  • The Six Utility Levers

  • The Buyer Utility Map

  • Strategic Pricing

  • Adoption Strategies

  • Rob H.

    Loving the Blue Ocean course...I’m hooked on your product. Absolutely love it.

  • Katie L.

    I couldn't believe how much I learned on a short train ride.

  • Grant H.

    After taking this course, my mind was racing with new ideas.

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Introducing Smartly

Smartly is an education platform that seeks to transform business education. Free from boring lecture videos, you learn by solving a sequence of practical problems. Developed in partnership with experts from leading business schools, Smartly offers a broad range of carefully crafted business courses, designed to make learning on-the-go easy, fun, and effective.

Blue Ocean Strategy is one of many courses built on the Smartly platform.


Free access to Blue Ocean Strategy