Executive Certificates:

Business Strategy

The Curriculum

Leverage the core principles of strategic analysis to evaluate a business's competitors, indus...

Leverage the core principles of strategic analysis to evaluate a business's competitors, industry, and resources.

Evaluate important economic indicators and assess why the economy fluctuates....

Evaluate important economic indicators and assess why the economy fluctuates.

Analyze the characteristics of an effective company philosophy and create a company vision....

Analyze the characteristics of an effective company philosophy and create a company vision.

Examine how firms use corporate-level strategy to gain competitive advantage in multiple busin...

Examine how firms use corporate-level strategy to gain competitive advantage in multiple businesses.

Understand how and why firms pursue vertical integration as a growth strategy....

Understand how and why firms pursue vertical integration as a growth strategy.

Survey the systems and relationships through which an organization is controlled and directed....

Survey the systems and relationships through which an organization is controlled and directed.

Explore the fundamental concepts and processes of mergers and acquisitions, from what an acqui...

Explore the fundamental concepts and processes of mergers and acquisitions, from what an acquisition is to preventing hostile takeovers.

Put M&A theory into practice: walk through the process of carrying out a merger or acquisition...

Put M&A theory into practice: walk through the process of carrying out a merger or acquisition, from choosing a target to closing the deal.

Discover how firms use cooperative strategy to realize shared objectives by forming and managi...

Discover how firms use cooperative strategy to realize shared objectives by forming and managing alliances.

Determine how companies gain competitive advantage when expanding internationally....

Determine how companies gain competitive advantage when expanding internationally.

Master the elements of innovation, from identifying sources of innovation to determining the o...

Master the elements of innovation, from identifying sources of innovation to determining the optimal time to enter the market.

Create, implement, and track a successful business strategy using the Balanced Scorecard metho...

Create, implement, and track a successful business strategy using the Balanced Scorecard method.

Projects
Diploma
  • Undergraduate / bachelor’s degree*
  • Minimum 2 years industry experience
  • English language proficiency
*with exceptional career achievements, this requirement may be waived.

What people are saying

Allyson Kazmucha

Allyson Kazmucha

Purdue University

Engineering Project Manager, Apple

“I’ve retained more from only a few hours a week than I did in some of my traditional college courses, which speaks volumes to the level of educational innovation they are achieving.”

Marcus Gilmore

Marcus Gilmore

New York University

Sr. Regional Manager, Center for Sustainable Energy (CSE)

“Participating in Smartly's EMBA influenced how I approached my current role and contributed to me receiving a promotion prior to completing the program.”