Executive Certificates:

Marketing & Pricing Strategy

The Curriculum

Design and create a marketing strategy, from the situation analysis to the value proposition, ...

Design and create a marketing strategy, from the situation analysis to the value proposition, and everything in between.

Organize the tools needed to effectively bring a product to market....

Organize the tools needed to effectively bring a product to market.

Design and leverage a strong brand using practical tips for bringing your brand to life....

Design and leverage a strong brand using practical tips for bringing your brand to life.

Identify the tools and techniques needed to run an effective digital marketing campaign and co...

Identify the tools and techniques needed to run an effective digital marketing campaign and compare the benefits and challenges of each digital channel.

Examine foundational aspects of microeconomics such as supply and demand and explore how marke...

Examine foundational aspects of microeconomics such as supply and demand and explore how markets determine prices.

Determine the proper methods for gathering the data behind a data-driven decision and identify...

Determine the proper methods for gathering the data behind a data-driven decision and identify common data-gathering errors to avoid.

Apply the principles of A/B testing to identify potential improvements to digital marketing ca...

Apply the principles of A/B testing to identify potential improvements to digital marketing campaigns.

Evaluate the methods and principles for pricing goods and services and determine how pricing r...

Evaluate the methods and principles for pricing goods and services and determine how pricing relates to value.

Maximize profit by establishing varying price levels for different consumer segments....

Maximize profit by establishing varying price levels for different consumer segments.

Discover pricing strategies and practices used online to maximize revenue given extreme compet...

Discover pricing strategies and practices used online to maximize revenue given extreme competition and price transparency.

Leverage the core principles of strategic analysis to evaluate a business's competitors, indus...

Leverage the core principles of strategic analysis to evaluate a business's competitors, industry, and resources.

Projects
Diploma
  • Undergraduate / bachelor’s degree*
  • Minimum 2 years industry experience
  • English language proficiency
*with exceptional career achievements, this requirement may be waived.

What people are saying

Allyson Kazmucha

Allyson Kazmucha

Purdue University

Engineering Project Manager, Apple

“I’ve retained more from only a few hours a week than I did in some of my traditional college courses, which speaks volumes to the level of educational innovation they are achieving.”

Marcus Gilmore

Marcus Gilmore

New York University

Sr. Regional Manager, Center for Sustainable Energy (CSE)

“Participating in Smartly's EMBA influenced how I approached my current role and contributed to me receiving a promotion prior to completing the program.”