Executive Certificates:

Marketing & Pricing Strategy

The Curriculum

Learn how to craft a marketing strategy, from the situation analysis to the value proposition,...

Learn how to craft a marketing strategy, from the situation analysis to the value proposition, and everything in between.

Identify the specific factors you need to consider and tools you can use to effectively bring ...

Identify the specific factors you need to consider and tools you can use to effectively bring a product to market.

Understand the importance of creating and leveraging a strong brand, and learn practical tips ...

Understand the importance of creating and leveraging a strong brand, and learn practical tips for bringing your brand to life.

Explore the concepts, terms, and tools needed to run an effective digital marketing campaign....

Explore the concepts, terms, and tools needed to run an effective digital marketing campaign.

Grasp foundational aspects of microeconomics including supply and demand as well as how market...

Grasp foundational aspects of microeconomics including supply and demand as well as how markets determine prices.

Discover the proper methods for gathering the data behind a data-driven decision, along with c...

Discover the proper methods for gathering the data behind a data-driven decision, along with common data-gathering errors to avoid.

Learn the basic principles of A/B testing for evaluating potential improvements to digital mar...

Learn the basic principles of A/B testing for evaluating potential improvements to digital marketing campaigns.

Learn basic methods and principles for pricing goods and services, and how pricing relates to ...

Learn basic methods and principles for pricing goods and services, and how pricing relates to value.

Discover how to maximize profit by establishing different price levels for different consumer ...

Discover how to maximize profit by establishing different price levels for different consumer segments.

Discover pricing strategies and practices used online to maximize revenue given extreme compet...

Discover pricing strategies and practices used online to maximize revenue given extreme competition and price transparency.

Master the core principles of strategic analysis using Porter's Five Forces, the resource-base...

Master the core principles of strategic analysis using Porter's Five Forces, the resource-based view, and more!

Projects
Diploma
  • Undergraduate / bachelor’s degree*
  • Minimum 2 years industry experience
  • English language proficiency
*with exceptional career achievements, this requirement may be waived.

What people are saying

Yash Jain

Yash Jain

University of Pensiylvania

Booz Allen Hamilton, Business Development

“Coming from taking finance courses at Wharton, I found the content of the courses to be of similar caliber.”

Jennifer Argote

Jennifer Argote

Dartmouth College

Dartmouth College

“I would highly recommend Smartly to anyone looking to improve their skills in finance, accounting, marketing and management.”