- Marketing Basics
- Situation Analysis
- Segmentation and Targeting
- The Positioning Statement
- Value Propositions
- The Four P's
- Spacious Sounds SMARTCASE
Accelerate Revenue Growth
Learn to make strategic marketing decisions that build and capture value by engaging customers. Improve your ability to analyze the market and position your business, while crafting winning campaigns and pricing strategies that build strong business models and brand leadership.
The Marketing and Pricing Strategy curriculum is comprised of 11 required courses culminating in a final graded project.
The Smartly Network
Beyond the award-winning education, our network of exceptional alumni and corporate partners will expand your career options. We're selective both in admissions and in our career network, offering our students the best personal connections and professional opportunities.
While a student, you’ll have the option to meet fellow students at social gatherings at international cities around the world. Even prior to completing the certificate, you’ll get the full power of our alumni network, connecting with thousands of the brightest minds who have joined us since our inception.
Our career network flips the model of traditional education. Instead of high tuition fees for students, we charge companies when they recruit and hire our exceptional students and graduates. Welcome to the business school of the future.
We evaluate candidates on their academic background, career accomplishments and the thoughtfulness and candor within their application. Ultimately, we look for driven professionals and entrepreneurs with business and management potential.
Once admitted, you may begin study at your convenience. The program is self-paced, typically completed in a 3-4 month timeframe.
Tuition for the Marketing and Pricing Strategy Certificate is $1500 USD. Our fees are more affordable than traditional programs thanks to our innovative model that charges companies to hire students in our optional career network.
“Smartly gave me the tools and knowledge I needed to start my business on the right foot. I'm amazed at how much I've learned in just a year.”
“The format engaged me more than most classes I've taken in person. I feel better equipped to tackle real-world problems with the knowledge I've gained.”