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- Designing and Conducting an A/B Test
- Introduction to A/B Testing
- Testing Errors to Avoid
- Novelty Effects

- Fundamental Principles of Accounting
- Revenues & Expenses
- Practice Makes Perfect
- Debits & Credits
- Introduction to the Balance Sheet
- General Ledger
- All about Assets
- Liabilities & Equity
- Income Statements
- General Journal

- Depletion & Amortization
- Manufacturing Inventory
- Inventory and the Cost of Goods Sold
- Fixed Assets & Straight-Line Depreciation
- Expenses and the Matching Concept
- Revenue and Cash
- Bad Debt
- Realizing Revenues and Expenses Over Time
- Other Depreciation Methods

- Operating Cash Flows
- Net Income
- EBITDA
- Operating Profit
- Gross Profit
- Investing & Financing Cash Flows

- Assessing Liquidity
- Cash Conversion Cycle
- Efficiency Ratios
- Assessing Solvency
- Assessing Profitability
- Market Value Ratios
- DuPont Analysis

- Test Results vs. States of Nature
- t-Distributions: Confidence Intervals
- Hypothesis Testing: Two Population Means
- Hypothesis Testing: Two Population Proportions
- Contingency Tables
- Chi-Square Tests, Part I
- Choosing the Right Significance Test
- Type I and II Errors
- t-Distributions: Hypothesis Testing
- Balancing Error Risks
- ANOVA: The Basics
- t-Distributions: The Basics
- Hypothesis Testing: Paired Sample Means
- Chi-Square Tests, Part II
- Chi-Square Goodness of Fit Tests
- ANOVA: Hypothesis Testing and the F-Statistic

- From Cost to Adoption
- Sailing Blue Oceans
- Strategic Pricing
- The Three Hallmarks of a Good Blue Ocean Strategy
- Target Costing
- The Four Actions Framework
- Blue Oceans v. Red Oceans
- The Strategic Move
- The Strategy Canvas
- Buyer Utility

- The Prisoner’s Dilemma: An Introduction to Game Theory
- Monty Hall Problem
- Ancient Egyptian Multiplication
- Pareto Principle: How to Do More By Working Less

- Sole Proprietorship
- Limited Liability Company (LLC)
- The Fundamentals of Company Formation
- Corporation
- Partnership

- Cost of Equity
- Capital Structure & WACC
- Cost of Debt

- Bankruptcy Is Not Free
- Return of the Taxes
- What If There Were No Taxes?

- Random Sampling Techniques I
- Random Sampling Techniques II
- Statistical Sampling
- Conducting a Survey
- Non-random Sampling

- The Vision Statement
- Developing Your Organization’s Values
- The Mission Statement

- Paid Digital Advertising II: Targeting and Retargeting
- Naming Your Buyers
- Beyond Sales: Marketing Goals
- Search Marketing
- Key Tools for Digital Marketing
- Email Marketing I: ESPs and Email Lists
- Paid Digital Advertising I: Pricing Models and Best Practices
- Email Marketing II: Components and Analytics
- Social Media I: What to Post
- Display Advertising
- Digital Marketing Metrics
- The Many Faces of Digital Marketing
- Social Media II: Where and When to Post
- The Buyer's Journey

- Getting Oriented in Excel
- Describing the Center of Data
- Probability Distribution Functions
- Grouping and Visualizing Data
- Histograms and the Analysis ToolPak
- More on the Normal
- Basic Probability Tools
- Exploring the Normal Distribution
- Describing the Spread of Data

- Multiple Regression in Excel
- Time-Series Analysis in Excel
- Introduction to the Analysis ToolPak
- Two-Variable Functions
- Data Manipulation: Transformation and Dummy Variables
- Scatterplots and Trendlines

- Moving Money Through Time: Compounding
- The Timeline
- Moving Money Forward Over Multiple Years
- Net Present Value (NPV)
- The Time Value of Money
- Moving Money Through Time: Discounting
- Moving Money Backward Over Multiple Years
- Moving Cash Flows Through Time

- Bringing Proportions into Play
- Means: Two-Tailed Tests
- Hypothesis Testing and Confidence Intervals
- Setting the Criteria for a Decision
- Confidence Intervals for Means
- Confidence Intervals: The Basics
- Setting Up the Hypotheses
- Confidence Intervals for Proportions
- Means: One-Tailed Tests
- Interpreting and Reporting Results
- Computing a Test Statistic

- Trade Secrets
- Introducing Intellectual Property
- Trademarks
- Copyrights
- Patents

- Putting the "Note" in Evernote
- Get Up and Running with Evernote
- Evernote in Action

- Understanding Unemployment
- The ABCs of GDP
- Economics Is Global
- Boom and Bust
- Fundamentals of Inflation

- Markets
- The Business Cycle
- Inflation
- Building Aggregate Demand
- Building Aggregate Supply
- Calculating GDP
- Unemployment
- Economic Indicators

- Trade Restrictions
- Labor in International Markets
- Openness in Goods and Financial Markets
- Floating and Fixed Exchange Rate Systems
- Prices in International Markets
- Why Do Countries Trade?
- Economic Development in the World

- US Federal Budget and Policy
- The Money Market
- What is Fiscal Policy?
- Fiscal Multipliers
- Monetary Policy
- Monetary Policy and the Market

- Capital Budgeting
- Using Cost Information for Decision Making
- Activity-Based Costing
- Variable Costing vs. Absorption Costing
- Cost-Volume-Profit Analysis
- Job Costing a Service
- Cost-Volume-Profit Revisited
- Job Costing
- What is Managerial Accounting?

- The Positioning Statement
- The Four P's
- Segmentation and Targeting
- Marketing Basics
- Value Propositions
- Situation Analysis

- The Purchase Funnel
- Pricing Your Product
- Promotion: Spreading the Word About Your Product
- Creating Your Product
- Place: Distributing Your Product
- Brand Marketing

- Understanding Consumer Demand
- Costs of Production
- Price Elasticity of Supply
- Equilibrium Shifts
- The Supply Curve
- What is Microeconomics?
- Law of Supply and Demand
- The Demand Curve
- Price Elasticity of Demand
- Revenues, Costs, and Profits

- International Trade at the Local Level
- Theory of Markets
- Asymmetric Information
- Marginal Utility and Budget Lines
- Elasticity and its Applications
- Deadweight Loss
- The Production Possibilities Frontier
- Defining Economics

- Economics and the Environment
- Externalities
- Monopoly
- Perfect Competition
- Oligopoly and Monopolistic Competition
- Solutions to Externalities
- The Short Run and the Long Run
- Types of Goods

- Histograms
- Measuring the Center: Mean, Median, and Mode
- Five Number Summary
- Standard Deviation
- Boxplots
- Frequency Distributions

- Analyzing Wait Times
- Reducing Wait Times: Managing Customer Behavior
- Tools for Managing Projects
- Process Structures: Job Shops to Assembly Line Flows
- Introduction to Operations Management
- The Process Flow Diagram
- Bottlenecks, Wait Times, and Process Capacity
- Inventory Costs and Benefits
- The Problem of Variability
- Reducing Wait Times: Queue System Design
- Inventory Management
- Optimizing Labor Resources

- Finding the Optimal Quantity
- Basic Concepts and Definitions in Forecasting
- Extrapolating from Historical Data
- Choosing the Right Forecast Model
- Estimating Demand for New Products
- Exponential Smoothing
- Adjusting Demand Forecasts
- Accounting for Potential Gains and Losses

- Components and Characteristics of Teams
- Group Roles and Norms
- Teams in Action
- The Life Cycle of Groups
- Threats to Group Effectiveness
- Types of Teams

- Contemporary Organizational Structures
- Models of Organizational Culture
- Organizational Culture Basics
- Structural Forces in Organizations
- Managing Organizational Change
- Organizational Structure
- Creating and Maintaining Organizational Culture
- Preparing for Organizational Change

- Compounding & The Rule of 72
- Stocks and Risk
- Investing in Bonds
- Investment Types & Returns
- Diversifying your Portfolio
- Portfolio Returns and Performance
- Stock Classifications
- Investing in Stocks
- Bonds and Interest Rates
- Bonds and Risk
- Understanding Risk in Your Portfolio
- Time is on Your Side
- Buying & Selling Stocks
- The Basics of Investing

- How to Construct Pivot Tables
- Pivot Tables with Multiple Values Columns
- Grouping and Filtering with Pivot Tables
- Basic Formatting Techniques
- What to Do When Data Changes

- Analyzing Survey Data to Estimate Market Demand
- Measuring Psychological Value
- Pricing Strategies
- Setting Prices: Main Approaches
- Determining the Right Price Level
- The Relationship Between Value and Price
- Designing Product Offers
- Communicating Value
- Biases in Consumer Perceptions of Price and Value
- Collecting Survey Data to Estimate Market Demand
- Introduction to Pricing and Value Creation
- Setting Multiple Prices

- Price Segmentation: Benefits and Challenges
- Price Promotions
- Markdown Management
- Bundling
- Price Fences
- Versioning

- Yield Management: Other Use Cases
- Subscription Pricing
- Maintaining Customer Loyalty Under Yield Management
- Yield Management: The Airline Industry Model (Part II)
- Online Auction Pricing
- Competitive Pricing in E-Commerce
- Yield Management: The Airline Industry Model (Part I)
- E-Commerce Pricing: Challenges and Opportunities

- Probability Distributions
- Expected Value and Its Associates
- Binomial Distributions
- Shapes and Calculations
- Poisson Distributions
- Introduction to Normal Distributions
- Z-Scores and the Standard Normal Distribution
- The Empirical Rule
- Random Variables
- Probability Distribution Families

- Law of Total Probability
- Conditional Probability
- Independent and Disjoint Events
- Basic Probability Rules
- Introduction to Probability
- The Addition Rule

- Counting with Combinations
- Advanced Probability with Combinatorics
- Counting with Permutations
- Counting, Combinatorics, and Probability
- Additional Topics in Combinatorics

- Starting Project Initiation
- Completing Project Initiation
- Estimating Task Duration and Deadlines
- Managing Risks
- Creating the Project Schedule
- Time Constraints and the Critical Path
- Scheduling with Resource Constraints
- What is a Project?
- Planning
- Managing Costs and Closing a Project

- Residual and Outlier Analysis
- Dummy Variables and Logistic Regression
- Variable Selection
- Simple Linear Regression
- Linear Regression and Finance
- Introduction to Regression Analysis
- Linear Regression Equations
- Multiple Regression and Data Transformation
- Interpolation and Extrapolation
- Time Series Analysis

- Bond Values and Yields
- Accounting for Bonds
- What is stock?
- What are bonds?
- Accounting for Common Stock & Dividends
- Accounting for Treasury & Preferred Stock
- Common & Preferred Stock
- The Stock Market
- Types of Bonds

- Applying Porter's Five Forces: Customers and Suppliers
- PEST Analysis
- What is Strategy?
- Cost Leadership
- Differentiation and Focus Strategies
- Porter's Five Forces Model
- Applying Porter's Five Forces: Threats and Rivalry
- The Resource-Based View

- Vertical Integration
- Value Chain Analysis
- What is Diversification?
- Mergers and Acquisitions
- The Value of Diversification
- Strategic Alliances

- AAA Framework of Global Strategy
- The Global Business Environment
- Entry Mode Strategies: Licensing
- Entry Mode Strategies: Strategic Alliances
- CAGE Distance Framework
- Entry Mode Strategies: Exporting
- Entry Mode Strategies: Foreign Direct Investment

- Transformational and Transactional Leadership
- Leadership and Management
- Fiedler's Contingency Theory
- Leader-Member Exchange Theory
- Servant Leadership
- The Trait Approach to Leadership
- Leadership and Power
- The Situational Approach to Leadership
- Culture and Leadership

- Observational Studies
- Scatter Plots
- Introduction to Correlation
- Correlation Coefficient
- Experiments
- Covariance
- Causation

- Calculating Free Cash Flow
- Free Cash Flow
- Free Cash Flow Valuation
- Forecasting Free Cash Flow
- Discounted Free Cash Flow Valuation

- Free Cash Flow to Equity Valuation
- Dividend Discount Model, Part II
- Enterprise & Equity Values
- Liquidation Value
- Dividend Discount Model, Part I
- Multiples Valuation

- The Case for Student-Centered Learning
- Sustaining Innovation
- Disruptive Innovation
- What Is Blended Learning?

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